Functional Consequences Outcomes of product or service usage are tangible and can be directly experienced by a consumer.
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"I had a kind of revelation in the Sinai desert, where Moses received the Ten Commandments. Suddenly I experienced a total rejection of monotheism. In this very rocky, inspiring land, I said to myself that the idea of believing in only one God was cretinous. I could not think of another word. And the stupidest religion of all is Islam. When one reads the Koran one is devastated, devastated. At least the Bible is very beautiful because the Jews have a sacred literary talent which can excuse a lot of things." -- Michel Houellebecq