Economies of Scale A decline in cost with accumulated sales or production. In advertising, economies of scale often occur in media purchases as the relative costs of advertising time and/or space may decline as the size of the media budget increases.
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"The stuff of which the world of our experience is composed is, in my belief, neither mind nor matter, but something more primitive than either. Both mind ands matter seem to be composite, and the stuff of which they are compounded lies in a sense between the two, in a sense above them both, like a common ancestor." -- Bertrand Arthur William Russell